Privacy Policy

1. Introduction

MKSON WORLD ("we", "us", "our") operates the website mksonworld.in and provides digital marketing services to businesses across India and internationally. This Privacy Policy applies to all personal data we collect through our website, contact forms, email communications, and service agreements. We are committed to complying with the Information Technology Act, 2000 (India) and adopting best practices aligned with GDPR principles. By using our website or engaging our services, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following categories of personal information:

• Contact Information: Name, email address, phone number, and company name provided via our contact forms, quote requests, or email communications.
• Account Information: Information provided when you register for our services or client portal.
• Technical Data: IP address, browser type, device information, pages visited, and time spent on the website — collected automatically via cookies and analytics tools.
• Payment Information: Billing details for invoicing purposes. We do not store full payment card details on our servers.
• Communication Data: Records of correspondence including emails, WhatsApp messages, and support tickets.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to enquiries, provide quotes, and deliver our services to you.
• To process payments and send invoices and receipts.
• To manage our client relationships and communicate project updates.
• To send relevant marketing communications (with your consent), such as newsletters or service updates.
• To improve our website, services, and user experience through analytics.
• To comply with legal obligations and protect against fraud.

We do not sell, rent, or trade your personal data to third parties for marketing purposes.

4. Cookies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience. We use:

• Essential Cookies: Required for the website to function correctly (e.g., session management).
• Analytics Cookies: Used by Google Analytics to understand how visitors interact with our website. This data is anonymised and aggregated.
• Marketing Cookies: Used by Google Ads and social media platforms to deliver relevant advertisements based on your browsing behaviour.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

5. Third-Party Services

We may share your information with trusted third-party service providers who assist us in operating our business, including:

• Google Analytics & Google Ads: For website analytics and advertising.
• Email Service Providers: For sending transactional and marketing emails.
• Payment Processors: For handling payments securely.
• Cloud Hosting Providers: For storing website data securely.

These third parties are contractually required to protect your data and are not permitted to use it for their own purposes beyond the services they provide to us.

6. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include SSL encryption, secure server configurations, access controls, and regular security assessments. While we take every reasonable precaution, no data transmission over the internet or storage system can be guaranteed to be 100% secure. In the event of a data breach affecting your rights, we will notify you in accordance with applicable laws.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Client data is typically retained for the duration of the service agreement plus 5 years thereafter for legal and accounting purposes. Marketing-related data is retained until you withdraw consent or request deletion. Upon request, we will securely delete or anonymise your personal data, subject to any legal obligations to retain it.

8. Your Rights

You have the following rights with respect to your personal data:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Object: Object to the processing of your data for marketing purposes.
• Right to Data Portability: Request a transfer of your data in a machine-readable format.

To exercise any of these rights, please contact us at hello@mksonworld.in. We will respond within 30 days.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically. Where changes are significant, we may also notify you via email or a prominent notice on our website.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact our privacy team: